The Internet is full of fascinating places to find information, check out your favorite companies and stores, look for deals, read the news, and much more. However, people don’t read the information on the web in the same way that they read a printed newspaper, magazine, or book. As writers, we must be very aware of how people approach a web page so that we can create interesting and engaging content. This one-day course is for people who write for readers on the web.
What Will Students Learn?
- Apply engaging techniques that draw readers to web pages
- Plan what to write to reflect their web hierarchy
- Create engaging content, including catchy headlines
- Enhance their writing with other forms of media
- Make their writing accessible to a variety of readers
What Topics are Covered?
- Getting to know the web
- Creating your content
- Writing for different mediums
- Testing the waters
- Deciding what’s fit to print
- Adding audio and video to your content
- Getting your content noticed
- Specialized manual and course materials
- Personalized certificate of completion
COURSE OVERVIEW
1
COURSE OVERVIEW
2
LEARNING OBJECTIVES
GETTING TO KNOW THE WEB
1
WEB WRITING IS NOT THE SAME!
2
WORKING WITH A DESIGNER
3
IT’S WORK TO INFLUENCE OTHERS
CREATING YOUR CONTENT
1
WRITING EYE-CATCHING HEADLINES
2
TIPS FOR CREATING GREAT HEADLINES
3
WRITING CONTENT
4
PRESENTING YOUR MESSAGE
5
WRITING GOALS
6
DON’T FORGET TO PROOFREAD AND EDIT
WRITING FOR DIFFERENT MEDIUMS
1
WRITING FOR DIFFERENT MEDIUMS
2
WRITING FOR SOCIAL MEDIA
3
TIPS FOR VARIOUS PLATFORMS
TESTING THE WATERS
1
WALK THE TALK
2
Writing for the Web
DECIDING WHAT’S FIT TO PRINT
1
WHAT’S GETTING READ?
2
GIVE THEM WHAT THEY NEED
3
TEST YOUR USABILITY
4
CONSIDER EYE TRACKING
5
BREAK UP CONTENT
6
REVIEWING AND PLANNING
ADDING AUDIO AND VIDEO TO YOUR CONTENT
1
THE DEBATE
2
PROS AND CONS
GETTING YOUR CONTENT NOTICED
PERSONAL ACTION PLAN
RECOMMENDED READING LIST
COURSE EVALUATION
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